ONLINE REPUTATION MANAGEMENT


Adverse INTERNET content can be extremely damaging to the DIGITAL reputation of a company or brand and deeply upsetting for any individual – no matter who you are.

TORA has the expertise at helping dilute negative material to help online reputation management. We work with communications professionals from leading financial and corporate PR agencies, media and litigation lawyers, as well as risk managers across a variety of sectors and markets.

Discretion is key to how we work and our client base includes prominent business executives, politicians, celebrities and high net worth individuals as well as some of the leading blue chip companies from around the world.

DISCREET

BESPOKE

RESPOND

THE RISE OF REPUTATION MANAGEMENT

The digital world is here to stay and it will only continue to grow and have an influence on all of our lives in a way that none of us could ever have imagined a few years ago. Not everything we read about ourselves on the web however is always positive and in many cases some of it can be extremely damaging and hurtful.

Driving positive material online forces this negative material further down the search page ranks and we use a variety of techniques to help provide a more balanced reputation. Online reputation management is fast becoming one of the most significant choices of this decade.

MONITORING YOUR ONLINE BRAND OR BUSINESS REPUTATION

In the digital age it is now practically unheard of for a business or individual not to have some sort of interaction with the internet - either through a company website, a social media presence or a piece of news posted about you.

It is vital therefore to understand how this affects you, your brand and your business. If you don’t actively manage your own reputation there is every chance that someone else will - and it might not be to your liking.

We can help cut through the noise and assist in targeting the things that are important.

TIMELY RESPONSE TO COMMUNICATIONS CRISIS

All too often what makes managing a crisis worse is not being prepared for it, or knowing what to do once the event goes public. We can help you identify what those potential emergencies are in advance and ensure that a digital response is ready to be actioned at a moment’s notice.

Information can flow around the internet and world in a matter of seconds and because of this one needs to be able to respond quickly and accurately.

did you know?
84%
OF BUSINESSES BELIEVE THAT BUILDING TRUST ONLINE WOULD BE THE PRIMARY FOCUS OF THEIR MARKETING DEPARTMENT IN THE FUTURE*.
infographic online reputation management

OVER 50 MILLION USERS SEARCH FOR NEWS ONLINE.

THE ONLINE COMMUNITY IS ANTICIPATED TO RISE BY 25% OVER THE NEXT 5 YEARS.

POSITIVE AND NEGATIVE REVIEWS HAVE A WIDESPREAD IMPACT VIA SOCIAL MEDIA WITH A SINGLE GOOD NEWS STORIES REACHING AN AVERAGE OF 9 PEOPLE*.

how we work?

WHY WORK WITH TORA?

Our Experience

We understand how easy it is for an online reputation to be damaged, in a matter of seconds sometimes, by unwarranted and incorrect news or comment on the internet. We have an enviable track record of working with businesses and HNWI and helping them overcome such obstacles. We identify threats in advance, work with you to always have a prepared and coherent digital response to any that arise and are always focused on achieving a successful outcome.

Discreet ONLINE Reputation management

We don’t like to shout about what we do. In fact we believe our clients appreciate this, particularly when combined with our ethical approach. Discreet reputation management is important to us because it is important to the people we represent – it is all about them, not us. We operate behind the scenes and very much ‘under the radar’ working with organisations and individuals to ensure the best possible outcome is achieved for them. After all, not everyone wants to know everyone else’s business.

OUR ETHICS

ETHICAL ONLINE REPUTATION MANAGEMENT

TORA and its staff consider our ethical behaviour to be one of the most important aspects of what we do alongside our technical ability, expertise and professionalism. Because of this we like to measure how we conduct ourselves when working for a client to ensure that the very highest standards are met. Thanks to this approach we believe we set the benchmark in our industry that others follow.

A Bespoke DIGITAL Strategy

We do not want to replace your PR or communications advisors. We want to work with them to help manage the challenges you are facing in the digital world. By combining our digital expertise and understanding of the web with any existing media professionals you currently work with; you are giving yourself a far better chance of ensuring your online digital reputation is enhanced and strengthened.

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