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CELEBRITY REPUTATION MANAGEMENT

TORA works on celebrity reputation management service with a large proportion of high net worth individuals, celebrities and their families.

High profile individuals or celebrities become brands in themselves and there is little room for privacy either via the paparazzi, broadsheets or general public themselves. When you are your brand, content can appear on the internet which is damaging and hurtful. After spending years building your reputation, you may find that one comment or news article can destroy that reputation in seconds.

We have worked on a number of celebrity reputation management projects where old or outdated press articles appear on page one for a celebrities name. Newspaper sites are widely shared and have a range of new content every day and as such their articles can stay online and visible for a long time. Google's 'right to be forgotten' sadly can have little impact on this area as stories may be perceived as in the public's best interests. Please read our TORA blog and articles on this ruling here and it's impact on celebrity reputation management.

 

 

 

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REPUTATION MANAGEMENT FOR INDIVIDUALS

Any project starts with a process of discovery; we consult with you to assess your current online profile and any areas for improvement within that. We then assess how people are seacrhing for you, what the most popular search terms are and the most popular channels for information about you. We take a pro-active approach and work with you to determine the most appropriate digital strategy to manage your reputation. We work with publicists and business managers to determine any crisis that may occur in the near future and set up a crisis communication strategy that can help dilute negative content that may appear. Being prepared in advance can save your and your team valuable time when you don't have long to respond to a situation about to hit the newspapers.

We work with other professional advisors including lawyers, publicists, agents and public relations professionals to help mitigate and dilute any negative content that appears on the internet. Discretion is a priority as is behaving ethically because if we didn’t it could only make matters worse – and no one needs that.

Work of this nature tends to be of an on-going relationship between TORA and client with confidentiality vital to our integrity and how we conduct ourselves.

CELEBRITY OR INDIVIDUAL REPUTATION MANAGEMENT SERVICES

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