seo services
Specialist capabilities and understanding

SEARCH ENGINE OPTIMISATION (SEO)

Search Engine Optimisation (SEO) is all about affecting the visibility of a website or a web page when an investigation is conducted through a search engine.

Getting noticed on the web is increasingly difficult because of the sheer volume of content and other people all trying to be heard. At the time of writing there is somewhere in the region of 1.19 billion web pages currently running on the internet. To ensure your voice is heard over all of this noise it is vital that your website is optimised correctly. We find that a large proportion of sites are well designed and are aesthetically appealing, however when it comes to SEO they are lacking in most areas.

ON-PAGE AND OFF-PAGE SEO?

As a starting point it is important to understand what on-page and off-page SEO is. How these two components affect your site, and what to do to ensure you rank higher than your competitors is intrinsic to getting the head-start over them and ensuring you appear further up the search engine ranking. This can be taken a step further than just optimising a site because any material that also appears on the internet should also be optimised and that includes anything from press releases, to your blog and even what sort of content you include in your social media platforms such as LinkedIn, Twitter, Facebook, Google+ and YouTube.

SEO AND DIGITAL COMMUNICATIONS

Many communications advisors swear by their media relationships and the fact that this will help gain coverage. In some cases that is true, but in many it is not. By utilising SEO correctly we can ensure that your digital reach is spread much further, going well beyond personal relationships, and thereby giving you the chance of randomly being found by someone carrying out a search engine inquiry. On average most companies send out in the region of between 5 – 50 press releases per year so it is hardly surprising that your news might slip through the net and fail to be picked up by a journalist or commentator.

By utilising SEO correctly we can help ensure that your website and all of your media announcements are correctly optimised thereby giving you the digital advantage you need and ensuring you have a far better likelihood of being noticed and heard in that noisy environment.

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